Direct users to individually selected landing pages.The Google Ads system means you can adjust the distribution of advertisements to an advertiser’s individual needs, which results in a significant increase of their effectiveness. The price per click is set in an auction and depends on the competition of advertisers for a given keyword and their bids, as well as the quality of the advertisement as determined by a complex algorithm that reflects the accuracy of the advertisement and its usefulness to a recipient, measured using Quality Score. Google Ads operates is in the pay-per-click (PPC) system. Until 2018, the name of Google Ads was AdWords.
Google Ads is Google’s advertising programme, which makes it possible for advertisers to place search engine ads in Google and in other partner search engines, as well as advertising on Google’s advertising network and YouTube. Google Ads – Google’s advertising programme
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